A seasoned vice president-level corporate executive at a leading global IT company was heading two consulting groups focused on enabling Internet of Things (IoT) business initiatives. She recognized that increasing her internal and external visibility and thought leadership would advance the organization’s broader mission.
She teamed with Creekside to develop and mobilize an effective personal brand and communications platform.
Key Issues:
- Lack of internal visibility among key collaborative stakeholders
- No compelling messaging and no clear thought-leadership platform
- Focus on business metrics and customer needs left little time to address branding needs and execution
Top Priorities:
- Create focused, actionable messaging platform and executive communications plan
- Identify, develop and own compelling thought-leadership platform in the burgeoning cloud computing space
- Develop extensive but targeted internal and external visibility
Solution:
- Prepared thought-leadership platform and messaging around innovative cloud business models
- Developed actionable and collaborative relationships with key internal and external stakeholders to ensure maximum consideration and visibility for the vice president
- Prepared central, creative speaker presentation kit that could be easily customized
Outcome:
- Increased worldwide speaking engagements, executive briefing presentations and advisory board requests for our client by more than 100%
- Positioned our client as backup speaker for the company’s CTO, a high-profile executive with more than 1.6 million Twitter followers
- Garnered multiple awards for our client, including Top Women in Cloud and Most Powerful Women in Cable
- Created sustainable, scalable speaker placement process